The Body Art Alliance (BAA) is at the forefront of innovation, creating the tools to better serve you, the artist.

From the first truly wireless tattoo machine, to the groundbreaking novel tattoo parlor on a cruise ship, BAA has cultivated the industry and been the “first of" many.

We re-write history on our terms - setting the trends.

We are dreamers, artists, creatives, innovators and pioneers, driven to propel the Body Art community across the world.

We’re here to elevate, empower and take our industry to the next level.

Our family of brands will continue to be led by their day-one founders and continue to create and oversee our innovative product lines.

Our alliance allows us to create, design and manufacture products, create best-in-class educational content that transcends, and have a direct social impact in the communities we serve.

The Body Art Alliance welcomes you home!

Every piece of content we produce, product and initiative are made with you in mind.

We have something for all body art lovers: amateurs, beginners, enthusiasts and pros alike.