Body Art

The BAA is the lifeblood of the body art industry. That is why we are so proud to offer cutting-edge technology and products to nearly half a million artists, shop owners, and retail customers with our direct-to-artist efforts in a market that is consistently growing year after year. Recent reports show the number of body art parlors in the US outnumbering McDonalds locations by 50%, with no signs of slowing down as technology expands.

Our BAA brands challenge convention and take a future-minded approach to body artists' everyday problems. We strive to help artists find inspiration, build connections, and realize their full potential through our wide range of dynamic products and solutions touching every aspect of the body art procedure from equipment to post care, and from artist to client.

"Tattoos are like stories -- they're symbolic of the important moments in your life."

Our Industry Leading Artists

Our Brands in Body Art


We lead the way in the rapidly growing Permanent Makeup industry. Our specialized team of artists, designers, engineers, and manufacturers have revolutionized the market by listening to artists and developing ground-breaking solutions to meet their permanent makeup needs. From pigments & equipment, to shop supplies, aftercare, and education, our solutions empower artists and salon owners around the world impact the lives of both men & women everywhere by helping them to feel confident.

As PMU has grown in popularity over the years, so have the number of artists that the BAA supports. We are proud to provide superior products to over 20,000 PMU artists, shops and academies around the world.

"Beauty is when you can appreciate yourself. When you love yourself, that's when you're beautiful."

Our Industry Leading Artists

Our Brands in Beauty & Permanent Makeup

Body Jewelry

Since its inception, body piercing has always been about pushing the limits of what is possible. At the BAA, we work every day to make sure our thousands of piercers around the world are able to push their limits and reach new heights. Though patented jewelry systems to innovations in materials, our jewelry brands lead the market in function and fashion and are requested by artists and clients worldwide.

"Jewelry is a very personal thing... it should tell a story about the person who's wearing it"

Our Brands in Body Jewelry